Reputation benchmarking.

A Russell Group university asked Metricomm to discover how it was perceived by the media audience, alongside UK and international competitors.

Metricomm was able to identify how the university’s positioning and reputation would be understood by the audience engaging with media coverage. This included analysis of key issues facing the sector and how each institution was associated with them, as well as understanding the subjects and individuals each university was ‘famous for’ and therefore better able to attract students, staff and research funding.