Protecting revenue.

A leading integrated agency was pitching to retain a client account.

The client had been asking for additional proof of PR effectiveness and, to date, the agency had been unable to find differentiated media evaluation to make their case.

Metricomm was able to provide insight showing which specific named media and agency activities were creating audience engagement for the brand and how this was translating into website visits. Additionally, analysis of media content provided some creative ideas for the pitch, responding to the themes which were getting most audience attention.