UniversityIndex
University reputation has become a live, measurable asset.
- Student recruitment pressure
- Fee value and affordability scrutiny
- Media and social reputation volatility
- Need to prove communication and marketing effectiveness
- Increasingly crowded competitor sets
Rankings tell you where you stand.
UniversityIndex tells you what people think.
A continuous independent tracker of UK university brand health
UniversityIndex tracks public perception of 92 universities across a set of brand health metrics, including awareness, buzz, impression, experience, quality, value for money, reputation and employment prospects.
From awareness to reputation, see the whole brand picture and impact of media.
The Index identifies whether a university has a visibility problem, a perception problem, or a conversion opportunity.
Media metrics that put the audience first.
We identify the size of audience most likely to have found, read and been influenced by online media coverage about your brand, products/services, themes, issues, competitors and sector
We start with calculating what’s by far the most important thing – your audience.
- This is a different and far more realistic approach to take than basing evaluation simply on volume of coverage and treating it all as equal.
- In the real world, not every consumer finds and reads every piece of coverage – the assumption that they do results in vastly inflated metrics which generate false confidence, misleading conclusions and poor business decisions.
- Metricomm uses online data that reflects how the vast majority of people access news in the real world, to determine the coverage consumers are most likely to find, read and be influenced by.
Our proven audience data takes advantage of high-level academic, and industry-leading research into how consumers engage with online (earned) news content, based on:
Clear, regular outputs your teams can use immediately.
UniversityIndex includes monthly Crunch updates through dashboard reporting, with options for quarterly reporting and insight debriefs.
One tracker, across teams, a shared decision system.
A personalised UniversityIndex briefing
Understand what the public thinks of your university today…
- How your university performs across key brand health measures
- Where your institution over- or under-performs versus the sector average
- How media coverage is shaping audience perceptions of you and your competitors
- Which competitors are strongest on awareness, quality, value, reputation and employability
- Where your brand has the greatest opportunity to grow
Simply complete the below form, or email hello@metricomm.com, and we’ll be in touch to arrange your personalised briefing that includes the latest survey responses and metrics from UniversityIndex that relate specifically to your university.
