Risk Management.
PR Crisis or Brand Shock?
Negative news headlines and the corresponding spikes in media coverage are something that every brand can experience from time to time. But how do you know if your audience is actually paying attention to what the media is reporting? How do you know when a ‘PR crisis’ demands corrective action, or if it’s a situation that will simply blow over in time? And more to the point, how do you recognise when unfavourable headlines go beyond being a ‘PR Crisis’ and become a ‘Brand Shock’, that may cause irreparable damage to your operations, sales, share price or reputation? Otherwise known as ‘Headline Risk’. In the eye of the storm, brands need timely, actionable insights to manage Headline Risk.
Metricomm’s audience-first media effectiveness analysis provides near real-time insight into the themes and issues in media coverage that are driving more
people to engage with the news. When the size of audience engaging with a damaging topic increases exponentially, we know we’re dealing with a real crisis.
Navigating the news cycle.
Metricomm’s Headline Risk FrameworkTM
helps you to identify when the dark clouds are gathering and navigate the storm of a negative news cycle. It provides you a barometer to measure news the media has covered, the news people have seen or heard and how they are reacting.
It’s not enough to know when the storm has hit though. You need to understand what business as usual looks like and be able to identify the signs that something serious is afoot. For this reason, Metricomm helps you to proactively measure, monitor, mitigate and manage Headline Risk.
Only Metricomm’s Headline Risk FrameworkTM helps you to Measure, Monitor, Mitigate and Manage the headline risk of negative news cycles.
Building a bridge.
So how do you cross from where you are now to where you need to be? The answer, of course is a bridge.
Our first action in creating a Headline Risk Framework for your brand is to conduct a B.R.I.D.G.ETM assessment.
- Benchmark
- Roles
- Integration
- Decisioning
- Gaps
- Economic
We use this process to identify current capabilities, responsibilities, expectations and requirements as a springboard to creating a system that can elevate the value of your comms function within the business and potentially avert financial and / or reputational disaster.
Want to know more? Then complete the form below and we’ll be in touch.
Rewrite the crisis playbook!
News outlets around the world closed out the past year by publishing their lists of the biggest stories of 2024. Amid coverage ranging from wars and terror attacks to volcanic eruptions and violent storms, ten business news headlines made the lists by triggering what – by just about any definition – would be considered PR crisis events.
But a PR crisis involves more than just a negative news cycle. All of these stories represented threats to operations, but only half generated quantifiable reputation risk and only two corresponded to an erosion in brand perceptions. That dynamic – a PR crisis triggering brand shock and economic fallout – constitutes classic headline risk.
Our whitepaper outlines the four pillars of a proactive Headline Risk FrameworkTM for managing functional, tactical and strategic aspects of crisis communication, along with initial steps you can take yourself.
To receive a pdf copy of the whitepaper, simply enter your details in the form below and we’ll email it to you without delay.
Request whitepaper.
Do you want to rewrite your crisis playbook? Enter your details below to receive a free copy of our whitepaper on headline risk.
