When planning for earned media opportunities, you want to know how to generate maximum impact, which is different to knowing how to generate maximum coverage.

You want to know which media title will deliver the most interest and drive the most engagement for your call to action. What type of content will best connect with your audience? Which key themes or issues are your audience tuned in to? How to deliver impact through PR that outperforms your competitors?

Metricomm data insights tell you this and more – helping you to shape campaigns and set credible KPIs for influencing audience behaviour.

Sector Reports

Our Sector reports provide online media insights for your particular sector that include:

  • League tables showing audience reach compared to coverage volume for every sector competitor
  • Size of audience reached by each sector brand
  • Named online media (national, regional, consumer, trade) which have influenced brand perceptions and audience reaction
  • How key topics in online media coverage are affecting sector brands
  • Proportion of audience reached by each key theme
  • How emotions in coverage are likely to affect audience response
  • Trends and changes over time

Competitor Reports

Our Competitor reports benchmark your PR outcomes against two named competitors in greater detail