Start with the audience.
We start with calculating what’s by far the most important thing – your audience.
We identify the size of audience most likely to have found, read and been influenced by online media coverage about your brand, products/services, themes, issues, competitors and sector.
We close the gap between PR metrics and actual business metrics – going way beyond what volume-based media monitoring and pr measurement can provide, and proving at the highest levels of statistical significance what the media impact has been on your real business outcomes including search, sales, earnings, reputation and stock prices.
Only Metricomm provides an audience-first approach to media impact analysis.