Whitepaper: Proving the value of charity & non-profit PR
How non-profits can demonstrate the contribution of PR to integrated marcomms campaigns
Media coverage is a powerful force in the non-profit sector, shaping reputations and affecting the ability to campaign effectively and attract donations or volunteers.
Few third sector organisations have been able to accurately measure the contribution made by media coverage to their desired outcomes. Traditional media evaluation fails to answer the ‘so what?’ questions or provide the actionable insights senior leaders are looking for.
Metricomm has a suite of tools to help charities and other non-profits quantify when and how online media coverage is moving the needle. These include comparing PR to advertising, measuring the impact of media coverage through the funnel from consideration to donation and uncovering the all-important marginal gains created by integrated campaigns.
In this whitepaper, you will learn:
- Why the size of audience engaging with your media coverage is the most important metric you should track
- How PR outcomes can be measured over time by looking for relationships with other metrics, to identify trends and patterns that would otherwise remain hidden
- Which insights enable you to know what is moving the needle and how they can inform planning and budgeting
- Why collaboration between PR teams and advertising specialists is essential, maximising results from both these activities.
To read or download the whitepaper, please click here: Charities_Whitepaper_August 26_Metricomm
If you’d like to arrange an introductory call to discuss how we might help, please get in touch at: hello@metricomm.com or complete the form below.
