What works: how effective is your press office?
Recent analysis by Metricomm reveals that coverage where the press office is involved is more effective than organic, journalist-generated coverage*
If your PR team is stretched thin, wouldn’t you love to know What Works?
Instinctively, experienced PR professionals know the types of activity that work for their brand. But they usually can’t measure it to convince stakeholders of their effectiveness. Greater certainty around outcomes leads to better strategic and tactical decisions. Team resource and time can be directed to the activities that have greatest influence on the target audience and business results.
Let’s go further:
Metricomm’s proprietary methodology and unique audience data is the basis of our impact evaluation, Our data can be combined with multiple independent data sets including Google search, website visits and brand tracking data to quantify PR influence on the outcomes senior leaders care about.
- Company news announcements
- Press trips
- Expert-led opinion pieces
- Interviews
- Offers and deals
- Product road-tests
- Customer case studies
- Research-led stories
Our proven audience data takes advantage of high-level academic research into how consumers engage with online (earned) news content, based on:
- Daily traffic for the media
- Type and nature of coverage content
- Probability that coverage will be found
- Audience decay of the coverage over time
*based on 2 years’ coverage for a major consumer brand.
If you’d like to arrange an introductory call to discuss analysis of what type of activity would work best for your brand, please get in touch at: hello@metricomm.com or complete the form below.
