Getting the most out of your media impact evaluation.

Universities are having a tough time, and media coverage often makes matters worse. To attract students, faculty and funding, universities need to build strong brands and proactively manage their reputation. Media coverage makes a far greater contribution than people realise – contributing to brand positioning, influencing stakeholder perceptions and behaviour and potentially creating competitive advantage. The ability to quantify the impact of media coverage on desired outcomes, or to measure the effects of adverse media headwinds, gives university Comms teams deeper insights than they have ever had access to. 

Metricomm has long experience of working with universities to provide actionable data and insights, including detailed competitor analysis. Our cost-effective tailored media evaluation solutions help shape strategy and build confidence among senior leadership teams, demonstrating the real contribution of PR in the higher education sector.

Our latest whitepaper for universities, featuring data analysis available from our ‘Quantum‘ product, demonstrates:

How universities can access better media insights to help explain the powerful impact of media coverage on their brand and reputation

How affordable competitor analysis helps pinpoint opportunities to sharpen the value proposition and communicate what your university is famous for

How topic analysis reveals tensions between proactive messaging and issues affecting the sector and shows what is shaping perceptions

How to create a media coverage report that senior leaders will want to see every month.

You can read and/or download a a pdf of the whitepaper, here: University Media Coverage Matters_Whitepaper

To find out more about ‘Quantum’ or our bespoke services, simply email us at: hello@metricomm.com or complete the form below.