PR Week Measurement Conference

We’re delighted to announce that we will again be sponsoring and speaking at the PR Week Measurement Conference in London on 18th November, this year – and thrilled that we’re joined by YouGov.

Karen Williams, client director at Metricomm, will be co-presenting with Will Ullstein, CEO of YouGov, on ‘Capturing the C-Suite’.

YouGov and Metricomm are elevating their combination of unparalleled consumer insight and media impact data to the boardroom, across retail, travel, financial services, telco, tech, automotive and other industries. What’s the key to capturing the C-Suite?

In this session, Will and Karen will share real-world examples of the types of insights that will resonate with executives and senior leaders, including CEOs, CMOs, CCOs, CFOs and CROs. In the boardroom, it’s about performance: brand health, consumer impact, sales revenue, risk mitigation and competitor comparisons.

Learn how to approach the top table armed with solid data, prepared to answer incisive questions about what coverage means for the organisation’s financial and strategic objectives. Take accountability, not for measuring what you can, but for measuring what matters.

If you’re interested to learn more, drop us a line on hello@metricomm.com, or complete the form below.