CEOs expect more from their communication function

In an increasingly volatile world, the data shows that CEOs expect more from their communications and public affairs teams to help manage risk and deliver value (Weber Shandwick, January 2025)

Only 17% of senior executives believe their communication function is well prepared to tackle the current volatile environment, according to a recently published report. Communications leads are increasingly expected to manage top-down expectations with reduced headcount, lower budgets and continual stress. It’s a vicious circle – if you can’t prove you add value, resources become more and more limited. At some point, you simply don’t have the bandwidth or adequate means to make a meaningful contribution.

How to square this circle? Businesses are under pressure to achieve commercial objectives, and all teams, including communications, must be aligned to this goal. The global geopolitical situation and the state of the economy continue to create an uncertain operating environment where communications must be prepared to avert risks to brand value and customer consideration.

The only way is data. When communications leads have the right data to make trade-offs and focus on the most effective strategies, they are empowered to have the difficult internal conversations about what they bring to the party.

Metricomm specialises in providing data that elevates the communications function, putting it in a position to fulfil CEO expectations. Our solutions support communications leads by:

• Providing actionable data that proves how news coverage impacts customer behaviour along the path to purchase

• Supplying evidence of the impact of communications on lead generation and sales revenue

• Showing how PR builds brand strength and supports growth in the same way as advertising and other paid activities in the marketing mix

• Monitoring and measuring headline risk to differentiate between short-lived PR crises and deep brand shocks that can affect commercial outcomes and longer-term brand health

• Demonstrating and quantifying the added value delivered, in business language that reflects the priorities of the boardroom.

Everyone is talking about the need to demonstrate impact. At Metricomm, we’re already doing it for brands across a wide range of sectors.  Can we help you?

Complete the form below or drop us a line at hello@metricomm.com.