Insights.

We give a unique perspective and informed focus for audience-centred communication planning and evaluation, together with insights into customer experience, through our proprietary tools and expert opinion.

National media remain key to influencing the audience

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New research reveals that search advertising’s effectiveness depends on PR

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Path to purchase, or road to nowhere?

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What a load of s**t!

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Uncovering new media effectiveness insights

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The ability to measure audience engagement elevates PR to the boardroom

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Bridging the gap: PR’s biggest challenge

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The Twitter implosion – what it means for social listening and traditional news media

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Is your media evaluation contract up for renewal?

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Why media effectiveness data is the best investment in 2023

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Get PR up the pecking order!

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Consumers think that supermarkets are fuelling ‘greedflation’

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Garbage in, garbage out

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Banking industry reputations are shaped by media coverage

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Sharpening the axe – more effective campaign planning

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Five things to look out for in a media evaluation platform

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Top 10 excuses for PR effectiveness

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Is your PR agency performing?

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Squeezing the orange – getting value from public sector AMC expenditure

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The Influence of the CFO

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The Personal Lives of Celebrities

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Talent Drives TV Success Through Media Coverage

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Unattractive Attractions

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University Challenge

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Marketing effectiveness

The sad case of Purple Bricks More...

Are you juicing the benefits from online media coverage?

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Are online reviews the new focus groups?

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Enhancing the visitor experience

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Dealing with brand detractors

How online reviews analysis delivers quick wins More...

When is customer satisfaction an optical illusion?

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Online Media Coverage Achieves Same Online Sales As TV Advertising

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Advertising Effectiveness Versus Online Media Coverage

the Evidence Part 3 More...

Advertising Effectiveness Versus Online Media Coverage

the Evidence Part 2 More...

Advertising Effectiveness Versus Online Media Coverage

the Evidence Part 1 More...

Definitive Proof of the Effectiveness of Media coverage

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PRCA ‘Beyond Share of Search’ paper is flawed,

and will not be taken seriously by the advertising industry, says PR Big Data specialist Metricomm. More...

Metricomm Big Data Analysis Uncovers the Long-Term Impact of ‘PR Utility’

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How Online Media Coverage Drives Sales

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Yes, there is a Magic Bullet for PR Measurement!

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Coronavirus coverage impacts the university sector

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Urging the PR Industry to Rethink Media Evaluation Approach Now

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A New and Better Way of Measuring the Tone of Media Coverage

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