We give a unique perspective and informed focus for audience-centred communication planning and evaluation, together with insights into customer experience, through our proprietary tools and expert opinion.
National media remain key to influencing the audience
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New research reveals that search advertising’s effectiveness depends on PR
Path to purchase, or road to nowhere?
What a load of s**t!
Uncovering new media effectiveness insights
The ability to measure audience engagement elevates PR to the boardroom
Bridging the gap: PR’s biggest challenge
The Twitter implosion – what it means for social listening and traditional news media
Is your media evaluation contract up for renewal?
Why media effectiveness data is the best investment in 2023
Get PR up the pecking order!
Consumers think that supermarkets are fuelling ‘greedflation’
Garbage in, garbage out
Banking industry reputations are shaped by media coverage
Sharpening the axe – more effective campaign planning
Five things to look out for in a media evaluation platform
Top 10 excuses for PR effectiveness
Is your PR agency performing?
Squeezing the orange – getting value from public sector AMC expenditure
The Influence of the CFO
The Personal Lives of Celebrities
Talent Drives TV Success Through Media Coverage
Unattractive Attractions
University Challenge
Marketing effectiveness
The sad case of Purple Bricks More...
Are you juicing the benefits from online media coverage?
Are online reviews the new focus groups?
Enhancing the visitor experience
Dealing with brand detractors
How online reviews analysis delivers quick wins More...
When is customer satisfaction an optical illusion?
Online Media Coverage Achieves Same Online Sales As TV Advertising
Advertising Effectiveness Versus Online Media Coverage
the Evidence Part 3 More...
the Evidence Part 2 More...
the Evidence Part 1 More...
Definitive Proof of the Effectiveness of Media coverage
PRCA ‘Beyond Share of Search’ paper is flawed,
and will not be taken seriously by the advertising industry, says PR Big Data specialist Metricomm. More...
Metricomm Big Data Analysis Uncovers the Long-Term Impact of ‘PR Utility’
How Online Media Coverage Drives Sales
Yes, there is a Magic Bullet for PR Measurement!
Coronavirus coverage impacts the university sector
Urging the PR Industry to Rethink Media Evaluation Approach Now
A New and Better Way of Measuring the Tone of Media Coverage