We give a unique perspective and informed focus for audience-centred communication planning and evaluation, together with insights into customer experience, through our proprietary tools and expert opinion.
Marketing effectiveness
The sad case of Purple Bricks More...
Are you juicing the benefits from online media coverage?
More...
Are online reviews the new focus groups?
Enhancing the visitor experience
When is customer satisfaction an optical illusion?
Dealing with brand detractors
How online reviews analysis delivers quick wins More...
Online Media Coverage Achieves Same Online Sales As TV Advertising
Advertising Effectiveness Versus Online Media Coverage
the Evidence Part 3 More...
the Evidence Part 2 More...
the Evidence Part 1 More...
Definitive Proof of the Effectiveness of Media coverage
PRCA ‘Beyond Share of Search’ paper is flawed,
and will not be taken seriously by the advertising industry, says PR Big Data specialist Metricomm. More...
Metricomm Big Data Analysis Uncovers the Long-Term Impact of ‘PR Utility’
How Online Media Coverage Drives Sales
Yes, there is a Magic Bullet for PR Measurement!
Coronavirus coverage impacts the university sector
Urging the PR Industry to Rethink Media Evaluation Approach Now
A New and Better Way of Measuring the Tone of Media Coverage