Insights.

We give a unique perspective and informed focus for audience-centred communication planning and evaluation, together with insights into customer experience, through our proprietary tools and expert opinion.

Marketing effectiveness

The sad case of Purple Bricks More...

Are you juicing the benefits from online media coverage?

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Are online reviews the new focus groups?

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Enhancing the visitor experience

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When is customer satisfaction an optical illusion?

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Dealing with brand detractors

How online reviews analysis delivers quick wins More...

Online Media Coverage Achieves Same Online Sales As TV Advertising

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Advertising Effectiveness Versus Online Media Coverage

the Evidence Part 3 More...

Advertising Effectiveness Versus Online Media Coverage

the Evidence Part 2 More...

Advertising Effectiveness Versus Online Media Coverage

the Evidence Part 1 More...

Definitive Proof of the Effectiveness of Media coverage

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PRCA ‘Beyond Share of Search’ paper is flawed,

and will not be taken seriously by the advertising industry, says PR Big Data specialist Metricomm. More...

Metricomm Big Data Analysis Uncovers the Long-Term Impact of ‘PR Utility’

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How Online Media Coverage Drives Sales

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Yes, there is a Magic Bullet for PR Measurement!

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Coronavirus coverage impacts the university sector

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Urging the PR Industry to Rethink Media Evaluation Approach Now

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A New and Better Way of Measuring the Tone of Media Coverage

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