“Metricomm took a novel and genuinely actionable approach to media evaluation, which has made us think about how audiences respond to coverage in the digital world. Such insights will definitely influence our media targeting and content planning going forward. Metricomm’s insights have helped us evidence this impact, while also putting some of the negative issues into context within the sector. They were also able to provide a level of competitor evaluation that we’ve never had access to previously. I knew my team was achieving excellent media coverage, but it has always proved difficult to show how this has real impact and brings about tangible benefits to the university.”

– Philippa Walker, Head of Media & PR, University of Bristol