Proving the effectiveness and value of PR activity for Guide Dogs
Work. Proving the effectiveness and value of PR activity for Guide Dogs. Guide Dogs is one of the UK’s leading sight loss charities, and the world’s largest assistance dog organisation, providing a wide range of services with and without dogs to support people living with a vision impairment. Like all charities, Guide Dogs is [...]
Leading professional services firm
Work. Leading professional services firm. Providing insights into media effectiveness – demonstrating how media coverage contributes to brand strength and commercial results. As a leading professional services firm in the UK, our client’s brand generate substantial media interest. The question for the Director of Communications was, how much of this media interest actually influences [...]
Russell Group university
Work. Russell Group university. A Russell Group University wanted to understand its positioning compared to competitors in respect of two key topics related to the Environment, and Health. Metricomm used its Quantum media effectiveness capabilities to reveal how the University is performing compared to two competitor groups – Russell Group and Other Universities. The [...]
Award-winning legal practice
Work. Award-winning legal practice. A large, award-winning legal practice undertook a major rebrand including name change. It was keen to establish benchmark evidence of the effectiveness of its media coverage in relation to specific services/topics and compare the results from before and after the rebrand had been fully implemented. Despite being a relatively small [...]
Global consumer appliances brand
Work. Global consumer appliances brand. A company with a global portfolio of consumer appliances wanted evidence that its PR activities were contributing to commercial outcomes. Traditional metrics based on volume of articles didn’t satisfy the need to show how media coverage influences sales revenues, particularly around key seasonal shopping events. Prime Day, Black Friday, [...]
Consumer perceptions and behaviour in the automotive sector
Work. Consumer perceptions and behaviour in the automotive sector. Metricomm gathered and analysed online media coverage for all EV car brands in the UK, between 2016 and 2023. At a time when the automotive industry is struggling to persuade private consumers to purchase electric vehicles, the objective was to quantify the impact of media [...]
University of Bristol – measuring reputation in online media
Work.University of Bristol - measuring reputation in online media.In the UK market, the University of Bristol enjoys a strong reputation for academic excellence. For its Media & PR team, nurturing and protecting that reputation is not just a day job, but a strategically important role that contributes measurably to the university’s success.Metricomm was able to [...]
Campaign evaluation and planning
Work.Campaign evaluation and planning.A UK broadcaster asked Metricomm to quantify the impact of PR activity on TV viewing audience for a range of high profile programmes. Analysis was able to pinpoint which articles, broadcast interviews and PR stunts were making the audience take notice, leading to an increase in Google search for the programmes and [...]
Responding to waning customer satisfaction levels.
Work.Responding to waning customer satisfaction levels.A large retailer knew that customers had issues with service levels and wanted to understand more about the underlying problems causing dissatisfaction.Metricomm analysed thousands of reviews from Trustpilot and Google Reviews, identifying the issues experienced by customers on a weekly basis. This revealed granular detail about problems with product quality [...]
Reputation benchmarking
Work. Reputation benchmarking. A Russell Group university asked Metricomm to discover how it was perceived by the media audience, alongside UK and international competitors. Metricomm was able to identify how the university’s positioning and reputation would be understood by the audience engaging with media coverage. This included analysis of key issues facing the sector and [...]
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Whitepaper: University reputation: a live, manageable asset
Whitepaper: University reputation: a live, manageable asset UK universities are competing harder for attention, trust, applicants, funding, partnerships and public legitimacy Yet most institutions still rely on lagging indicators such as applications, rankings, student surveys, campaign and news volume metrics Monthly brand and media tracking turns reputation into a live asset, providing invaluable data for [...]
What works: How effective is your press office?
What works: how effective is your press office? Recent analysis by Metricomm reveals that coverage where the press office is involved is more effective than organic, journalist-generated coverage* If your PR team is stretched thin, wouldn’t you love to know What Works? Instinctively, experienced PR professionals know the types of activity that work for their [...]
Whitepaper: Proving the value of charity & non-profit PR
Whitepaper: Proving the value of charity & non-profit PR How non-profits can demonstrate the contribution of PR to integrated marcomms campaigns Media coverage is a powerful force in the non-profit sector, shaping reputations and affecting the ability to campaign effectively and attract donations or volunteers. Few third sector organisations have been able to accurately measure [...]
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Proving the effectiveness and value of PR activity for Guide Dogs
Work. Proving the effectiveness and value of PR activity for Guide Dogs. Guide Dogs is one of the UK’s leading sight loss charities, and the world’s largest assistance dog organisation, providing a wide range of services with and without dogs to support people living with a vision impairment. Like all charities, Guide Dogs is [...]
Are you spending too much on media evaluation?
Are you spending too much on media evaluation? Some organisations we speak to are spending significant amounts on media monitoring. The cost of daily digest reports and monthly round-ups across multiple teams and markets soon adds up. Not to mention the on-costs of including competitor analysis, as many brands do. Have you ever stopped to [...]
University media coverage matters
Getting the most out of your media impact evaluation. Universities are having a tough time, and media coverage often makes matters worse. To attract students, faculty and funding, universities need to build strong brands and proactively manage their reputation. Media coverage makes a far greater contribution than people realise – contributing to brand positioning, influencing [...]
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Leading professional services firm
Work. Leading professional services firm. Providing insights into media effectiveness – demonstrating how media coverage contributes to brand strength and commercial results. As a leading professional services firm in the UK, our client’s brand generate substantial media interest. The question for the Director of Communications was, how much of this media interest actually influences [...]
PR stress relief!
PR stress relief. Could you reduce the stress level of your PR team and raise their perceived worth? You don’t have to look far to find evidence of PR teams feeling overworked and undervalued. Back in 2024, a PRCA / CIPR report found that many in the industry are suffering from constant stress. With urgent [...]
Stronger together: advertising and PR
Stronger together: advertising and PR. Smart in-house teams are figuring out how to increase effectiveness by combining advertising spend with earned media coverage. At a time when advertising is under intense pressure to do more with less, coordination with the PR team maximises results. Since Don Schultz came up with the concept of Integrated Marketing [...]
That’s entertainment
That's entertainment. In 2025, combined spending on high-end TV show and film production in the UK was £6.8bn (bfi.org). This included investment by Disney, Amazon and Netflix in content filmed here, as well as spend by domestic content producers. The industry is hugely important to the UK economy. Such levels of investment must be converted [...]
