University of Bristol – measuring reputation in online media
Work.University of Bristol - measuring reputation in online media.In the UK market, the University of Bristol enjoys a strong reputation for academic excellence. For its Media & PR team, nurturing and protecting that reputation is not just a day job, but a strategically important role that contributes measurably to the university’s success.Metricomm was able to [...]
Campaign evaluation and planning
Work.Campaign evaluation and planning.A UK broadcaster asked Metricomm to quantify the impact of PR activity on TV viewing audience for a range of high profile programmes. Analysis was able to pinpoint which articles, broadcast interviews and PR stunts were making the audience take notice, leading to an increase in Google search for the programmes and [...]
Responding to waning customer satisfaction levels.
Work.Responding to waning customer satisfaction levels.A large retailer knew that customers had issues with service levels and wanted to understand more about the underlying problems causing dissatisfaction.Metricomm analysed thousands of reviews from Trustpilot and Google Reviews, identifying the issues experienced by customers on a weekly basis. This revealed granular detail about problems with product quality [...]
Reputation benchmarking
Work. Reputation benchmarking. A Russell Group university asked Metricomm to discover how it was perceived by the media audience, alongside UK and international competitors. Metricomm was able to identify how the university’s positioning and reputation would be understood by the audience engaging with media coverage. This included analysis of key issues facing the sector and [...]
Driving sales
Work. Driving sales. Car brand Tesla does not advertise. It does generate a lot of media coverage. Metricomm wanted to see what the likely impact of this on purchase consideration might be, compared to other car brands who invest heavily in advertising. Our analysis showed that there was a strong relationship between media coverage for [...]
Protecting revenue
Work. Protecting revenue. A leading integrated agency was pitching to retain a client account. The client had been asking for additional proof of PR effectiveness and, to date, the agency had been unable to find differentiated media evaluation to make their case. Metricomm was able to provide insight showing which specific named media and agency [...]
Shaping brighter futures.
Work. Shaping brighter futures. Many large companies employ apprentices and students on placement schemes. Understanding the experience of this young people is invaluable in shaping future early talent programmes. For several years, Metricomm has analysed thousands of online reviews generated by apprentices, interns and placement students to provide insights about their employment experiences to employers [...]
Getting ahead of the competition.
Work. Getting ahead of the competition. A large leisure organisation was keen to benchmark customer service levels against one of its major competitors. Metricomm’s proprietary data analysis tool allows reviews to be gathered historically, so we were able to collect data for the previous two years, providing a huge pool of customer comment for both [...]
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Challenging the Titans
Challenging the Titans: making media effectiveness your secret weapon Whichever way you look at the data, Oxford and Cambridge dominate the media effectiveness rankings for UK universities. It’s not only about awareness, visibility or share of voice. They also manage to scoop by far the largest size of interested audience, as the graphic below [...]
Is the needle stuck on your PR performance?
Is the needle stuck on your PR performance? Even with the most advanced media monitoring tools and evaluation, it can be hard to prove that media relations activity is having an impact on the business metrics that senior leaders care about. That’s why it’s important to set metrics that reveal how PR and comms [...]
Media evaluation is not a hygiene factor!
Media evaluation is not a hygiene factor! In the hierarchy of needs, hygiene factors are essential, basic requirements. Without them, progress remains limited. The problem is, once we have ticked the boxes, we begin to take things for granted and forget just how important they are for survival. Media evaluation has become a hygiene factor [...]
Comment8
“Metricomm took a novel and genuinely actionable approach to media evaluation, which has made us think about how audiences respond to coverage in the digital world. Such insights will definitely influence our media targeting and content planning going forward.” Philippa Walker, Head of Media & PR, University of Bristol
Comment4
“The (client) account team were thrilled with the findings and more so that we could prove (media) titles are major drivers of consumer interest and consideration. They also praised the level of detail in the report, in their words: ‘The deck is really insightful and so thorough – woooo!’.” - Account Director, Research and [...]
