Work. Previous University of Bristol – measuring reputation in online media. In the UK market, the University of Bristol enjoys a strong reputation for academic excellence. For its Media & PR team, nurturing and protecting that reputation is not just a day job, but a strategically important role that contributes measurably to the university’s success.…
Work. PreviousNext Campaign evaluation and planning. A UK broadcaster asked Metricomm to quantify the impact of PR activity on TV viewing audience for a range of high profile programmes. Analysis was able to pinpoint which articles, broadcast interviews and PR stunts were making the audience take notice, leading to an increase in Google search for…
Work. PreviousNext Driving sales. Car brand Tesla does not advertise. It does generate a lot of media coverage. Metricomm wanted to see what the likely impact of this on purchase consideration might be, compared to other car brands who invest heavily in advertising. Our analysis showed that there was a strong relationship between media coverage…
Work. PreviousNext Protecting revenue. A leading integrated agency was pitching to retain a client account. The client had been asking for additional proof of PR effectiveness and, to date, the agency had been unable to find differentiated media evaluation to make their case. Metricomm was able to provide insight showing which specific named media and…
Work. PreviousNext Reputation benchmarking. A Russell Group university asked Metricomm to discover how it was perceived by the media audience, alongside UK and international competitors. Metricomm was able to identify how the university’s positioning and reputation would be understood by the audience engaging with media coverage. This included analysis of key issues facing the sector…
Work. PreviousNext Responding to waning customer satisfaction levels. A large retailer knew that customers had issues with service levels and wanted to understand more about the underlying problems causing dissatisfaction. Metricomm analysed thousands of reviews from Trustpilot and Google Reviews, identifying the issues experienced by customers on a weekly basis. This revealed granular detail about…
Work. PreviousNext Getting ahead of the competition. A large leisure organisation was keen to benchmark customer service levels against one of its major competitors. Metricomm’s proprietary data analysis tool allows reviews to be gathered historically, so we were able to collect data for the previous two years, providing a huge pool of customer comment for…
Work. Next Shaping brighter futures. Many large companies employ apprentices and students on placement schemes. Understanding the experience of this young people is invaluable in shaping future early talent programmes. For several years, Metricomm has analysed thousands of online reviews generated by apprentices, interns and placement students to provide insights about their employment experiences to…