PRCA ‘Beyond Share of Search’ paper is flawed, and will not be taken seriously by the advertising industry, says PR Big Data specialist Metricomm.

The paper recently published by the PRCA’s Innovation Forum, ‘Beyond Share of Search’, will not be taken seriously by the advertising industry it attempts to challenge because it is flawed says PR big data specialist, Metricomm. The main flaw concerns share of search itself.  The PRCA paper claims “this is the number of times your…

How Online Media Coverage Drives Sales

In a previous post we explained how it is now possible to understand the impact online media coverage, which has become the main source of news for the UK population, has on consumer reaction and behaviour.  This ranges from driving Google searches to website visits and purchasing.  Here we take a step further forward to…