Metricomm Big Data Analysis Uncovers the Long-Term Impact of ‘PR Utility’
Metricomm, which uses big data to understand the effectiveness of PR and its impact on business outcomes, has uncovered how media coverage can deliver long-term benefits beyond the direct impact of news announcements. The long-term effect, which Metricomm calls “PR utility”, adds further value to the benefit of PR, which Metricomm believes has been considerably…