Campaign evaluation and planning.
A UK broadcaster asked Metricomm to quantify the impact of PR activity on TV viewing audience for a range of high profile programmes. Analysis was able to pinpoint which articles, broadcast interviews and PR stunts were making the audience take notice, leading to an increase in Google search for the programmes and consequent uplift in viewer numbers. This allowed the broadcaster to better understand the comparative impact of a range of PR campaigns, including highlighting the most effective media to target and the relative impact of various themes and celebrities on audience engagement. This fed into a process of continuous learning and planning for future campaigns.