• Consumer search is boosted by media coverage – which EV brands are winning and losing?

    Consumer search is boosted by media coverage - which EV brands are winning and losing?   In June 2023, Google published a case study showing how Kia UK lifted conversion value on search by recognising that search provides an important bridge between upper and lower funnel marketing. Paid search advertising is one of the biggest [...]

  • Emphasis on PR can help universities address budget constraints

    Emphasis on PR can help universities address budget constraints   You don’t need a degree in Maths to understand the intense cost pressures facing universities. It’s a challenging time for internal communication teams, facing media scrutiny of the sector’s finances on top of other pressures. Inevitably, support function expenses come under the spotlight when rising [...]

  • Do you have a PR Business Partner in your organisation?

    Do you have a PR Business Partner in your organisation?   We’ve all become familiar with the term HR Business Partner, meaning a professional who aligns people strategy with business strategy. So why doesn’t PR position itself that way, as a strategic function with deep expertise, aligning communication strategy to business success? It all comes [...]

  • Universities and Gaza

    How media coverage about universities and Gaza is impacting perceptions of the higher education sector   Over recent weeks, the sensitive and emotive issue of the conflict in Gaza has spilled onto university campuses around the UK, mirroring the polarisation of response in the nation generally. While communication teams have been working hard to maintain [...]

  • 90% of everything is crud

    The science and the fiction of media effectiveness, as demonstrated at COP28   Sturgeon’s revelation is an adage conceived by the science fiction writer, Theodore Sturgeon. His assertion that ‘90% of everything is crud’ reminds us why we don’t measure volume of coverage when it comes to analysing media effectiveness. Our recent work analysing media [...]

  • Under the microscope

    Under the microscope – how does your university’s research reputation compare?   More than 85 UK universities belong to the UK Universities Climate Network. All of these have strong interests in climate risk and net zero and want their stakeholders to know what they are contributing to research and debate in this important topic. When [...]

  • Creating Search Uplift

    Creating Search Uplift     What’s the link between a 55% decrease in the size of online media audience for content about electric vehicles (EVs) and a 49% drop in Google search for electric vehicle brands in the UK during 2023? The answer is that online media coverage helps drive sales and, in the case [...]

  • Challenging the Titans

    Challenging the Titans: making media effectiveness your secret weapon   Whichever way you look at the data, Oxford and Cambridge dominate the media effectiveness rankings for UK universities.  It’s not only about awareness, visibility or share of voice. They also manage to scoop by far the largest size of interested audience, as the graphic below [...]

  • Is the needle stuck on your PR performance?

    Is the needle stuck on your PR performance?   Even with the most advanced media monitoring tools and evaluation, it can be hard to prove that media relations activity is having an impact on the business metrics that senior leaders care about. That’s why it’s important to set metrics that reveal how PR and comms [...]

  • Media evaluation is not a hygiene factor!

    Media evaluation is not a hygiene factor! In the hierarchy of needs, hygiene factors are essential, basic requirements. Without them, progress remains limited. The problem is, once we have ticked the boxes, we begin to take things for granted and forget just how important they are for survival. Media evaluation has become a hygiene factor [...]