Challenging the Titans: making media effectiveness your secret weapon   Whichever way you look at the data, Oxford and Cambridge dominate the media effectiveness rankings for UK universities.  It’s not only about awareness, visibility or share of voice. They also manage to scoop by far the largest size of interested audience, as the graphic below [...]

Is the needle stuck on your PR performance?   Even with the most advanced media monitoring tools and evaluation, it can be hard to prove that media relations activity is having an impact on the business metrics that senior leaders care about. That’s why it’s important to set metrics that reveal how PR and comms [...]

Media evaluation is not a hygiene factor! In the hierarchy of needs, hygiene factors are essential, basic requirements. Without them, progress remains limited. The problem is, once we have ticked the boxes, we begin to take things for granted and forget just how important they are for survival. Media evaluation has become a hygiene factor [...]

“Metricomm took a novel and genuinely actionable approach to media evaluation, which has made us think about how audiences respond to coverage in the digital world. Such insights will definitely influence our media targeting and content planning going forward.” Philippa Walker, Head of Media & PR, University of Bristol

“Metricomm’s insights have helped us evidence this impact, while also putting some of the negative issues into context within the sector. They were also able to provide a level of competitor evaluation that we’ve never had access to previously."

“I knew my team was achieving excellent media coverage, but it has always proved difficult to show how this has real impact and brings about tangible benefits to the university."

“I found out this week that we have been successfully re-selected by (client). Thanks so much for your input there. There were some genuinely interesting insights.” - Director of Research and Analytics, Leading UK PR, social and creative communications agency

“The (client) account team were thrilled with the findings and more so that we could prove (media) titles are major drivers of consumer interest and consideration. They also praised the level of detail in the report, in their words: ‘The deck is really insightful and so thorough – woooo!’.” - Account Director, Research and [...]

“It’s incredible I love it. I haven’t seen a read on our data like this before and I think it’s so exciting!” - Director of Communications, British multi-channel broadcaster

“This is quite simply brilliant.” - Managing Partner, Global creative agency