• Comment8

    Metricomm took a novel and genuinely actionable approach to media evaluation, which has made us think about how audiences respond to coverage in the digital world. Such insights will definitely influence our media targeting and content planning going forward.

  • Comment7

    Metricomm’s insights have helped us evidence this impact, while also putting some of the negative issues into context within the sector. They were also able to provide a level of competitor evaluation that we’ve never had access to previously.

  • Comment6

    I knew my team was achieving excellent media coverage, but it has always proved difficult to show how this has real impact and brings about tangible benefits to the university.

  • Comment5

    “I found out this week that we have been successfully re-selected by (client). Thanks so much for your input there. There were some genuinely interesting insights.”- Director of Research and Analytics, Leading UK PR, social and creative communications agency

  • Comment4

    “The (client) account team were thrilled with the findings and more so that we could prove (media) titles are major drivers of consumer interest and consideration. They also praised the level of detail in the report, in their words: ‘The deck is really insightful and so thorough – woooo!’.”- Account Director, Research and Analytics, Global [...]

  • Comment3

    “It’s incredible I love it. I haven’t seen a read on our data like this before and I think it’s so exciting!”- Director of Communications, British multi-channel broadcaster

  • Comment2

    “This is quite simply brilliant.”- Managing Partner, Global creative agency

  • Comment1

    "This is the only media measurement approach I have ever had any value from. It helps us really understand which PR activity is driving results and increasing viewing audience for our key productions."- Senior Head of Communications for Production & Global Brands, World-renowned content studio and channels & streaming business

  • Advertising Effectiveness Versus Online Media Coverage: the Evidence Part 2

    Audience response to online media coverage about the move to electric cars.

hellow owlrd

  • Top UK university signs up with Metricomm

    Top UK university signs up with Metricomm   University of Leeds goes live with groundbreaking media impact tool ‘Quantum’ The launch of Metricomm’s Quantum follows successful projects with the University of Bristol and other higher education establishments Subscription product Quantum is Metricomm’s latest addition to its suite of audience impact and media effectiveness capabilities The [...]

  • The road less travelled – finding a better route to measuring media effectiveness

    The road less travelled - finding a better route to measuring media effectiveness   “You take the high road and I’ll take the low road…” In the words of the famous song, picking a different road sometimes means reaching the destination first. When everyone else is on a three-lane motorway travelling at 80 miles per [...]

  • Consumer search is boosted by media coverage – which EV brands are winning and losing?

    Consumer search is boosted by media coverage - which EV brands are winning and losing?   In June 2023, Google published a case study showing how Kia UK lifted conversion value on search by recognising that search provides an important bridge between upper and lower funnel marketing. Paid search advertising is one of the biggest [...]

  • Emphasis on PR can help universities address budget constraints

    Emphasis on PR can help universities address budget constraints   You don’t need a degree in Maths to understand the intense cost pressures facing universities. It’s a challenging time for internal communication teams, facing media scrutiny of the sector’s finances on top of other pressures. Inevitably, support function expenses come under the spotlight when rising [...]

  • Do you have a PR Business Partner in your organisation?

    Do you have a PR Business Partner in your organisation?   We’ve all become familiar with the term HR Business Partner, meaning a professional who aligns people strategy with business strategy. So why doesn’t PR position itself that way, as a strategic function with deep expertise, aligning communication strategy to business success? It all comes [...]

  • Universities and Gaza

    How media coverage about universities and Gaza is impacting perceptions of the higher education sector   Over recent weeks, the sensitive and emotive issue of the conflict in Gaza has spilled onto university campuses around the UK, mirroring the polarisation of response in the nation generally. While communication teams have been working hard to maintain [...]

  • 90% of everything is crud

    The science and the fiction of media effectiveness, as demonstrated at COP28   Sturgeon’s revelation is an adage conceived by the science fiction writer, Theodore Sturgeon. His assertion that ‘90% of everything is crud’ reminds us why we don’t measure volume of coverage when it comes to analysing media effectiveness. Our recent work analysing media [...]

  • Under the microscope

    Under the microscope – how does your university’s research reputation compare?   More than 85 UK universities belong to the UK Universities Climate Network. All of these have strong interests in climate risk and net zero and want their stakeholders to know what they are contributing to research and debate in this important topic. When [...]

  • Creating Search Uplift

    Creating Search Uplift     What’s the link between a 55% decrease in the size of online media audience for content about electric vehicles (EVs) and a 49% drop in Google search for electric vehicle brands in the UK during 2023? The answer is that online media coverage helps drive sales and, in the case [...]

  • Challenging the Titans

    Challenging the Titans: making media effectiveness your secret weapon   Whichever way you look at the data, Oxford and Cambridge dominate the media effectiveness rankings for UK universities.  It’s not only about awareness, visibility or share of voice. They also manage to scoop by far the largest size of interested audience, as the graphic below [...]