What works: how effective is your press office? Recent analysis by Metricomm reveals that coverage where the press office is involved is more effective than organic, journalist-generated coverage* If your PR team is stretched thin, wouldn’t you love to know What Works? Instinctively, experienced PR professionals know the types of activity that work for their [...]

Whitepaper: Proving the value of charity & non-profit PR How non-profits can demonstrate the contribution of PR to integrated marcomms campaigns Media coverage is a powerful force in the non-profit sector, shaping reputations and affecting the ability to campaign effectively and attract donations or volunteers.  Few third sector organisations have been able to accurately measure [...]

Work. Proving the effectiveness and value of PR activity for Guide Dogs. Guide Dogs is one of the UK’s leading sight loss charities, and the world’s largest assistance dog organisation, providing a wide range of services with and without dogs to support people living with a vision impairment. Like all charities, Guide Dogs is [...]

Are you spending too much on media evaluation? Some organisations we speak to are spending significant amounts on media monitoring. The cost of daily digest reports and monthly round-ups across multiple teams and markets soon adds up. Not to mention the on-costs of including competitor analysis, as many brands do. Have you ever stopped to [...]

Getting the most out of your media impact evaluation. Universities are having a tough time, and media coverage often makes matters worse. To attract students, faculty and funding, universities need to build strong brands and proactively manage their reputation. Media coverage makes a far greater contribution than people realise – contributing to brand positioning, influencing [...]

Work. Leading professional services firm. Providing insights into media effectiveness – demonstrating how media coverage contributes to brand strength and commercial results. As a leading professional services firm in the UK, our client’s brand generate substantial media interest. The question for the Director of Communications was, how much of this media interest actually influences [...]

PR stress relief. Could you reduce the stress level of your PR team and raise their perceived worth? You don’t have to look far to find evidence of PR teams feeling overworked and undervalued. Back in 2024, a PRCA / CIPR report found that many in the industry are suffering from constant stress. With urgent [...]

Stronger together: advertising and PR. Smart in-house teams are figuring out how to increase effectiveness by combining advertising spend with earned media coverage. At a time when advertising is under intense pressure to do more with less, coordination with the PR team maximises results. Since Don Schultz came up with the concept of Integrated Marketing [...]

That's entertainment. In 2025, combined spending on high-end TV show and film production in the UK was £6.8bn (bfi.org). This included investment by Disney, Amazon and Netflix in content filmed here, as well as spend by domestic content producers. The industry is hugely important to the UK economy. Such levels of investment must be converted [...]

Boost your budget. As the end of the financial year approaches for many businesses, one in five are forecasting that PR budgets will fall. The most recent IPA Bellweather report anticipated a decline in spend during 2026/27 following a rare period at the end of last year when PR spend grew faster than investment in [...]