What does the audience really see!
Traditional media evaluation charges businesses to evaluate every piece of coverage they generate – analysing volume, sentiment and key messages across them all. This fails to reflect the real world, in which consumers see a much smaller proportion of the coverage, leading to false confidence, misleading conclusions and poor business decisions.
Using online data that reflects how the vast majority of people access news in the real world, Metricomm determines the coverage consumers are most likely to find, read and be influenced by. This will be a different media mix for every organisation or sector and facilitates a new approach to measuring the effectiveness of media coverage and media targeting.