Audience-centric media impact data

Quantify the power of news.

Bridge the gap between media and business metrics.

Attribute media activity to audience behaviour and brand performance.

Navigate the daily news cycle and manage headline risk.

Trusted by leading brands, including…

The only solution that explains when, how and why media coverage impacts business results – and what you can do to move the needle.

The impact of news on your brand.

Metricomm grows and protects your business in a world where the impact of online media on consumer behaviour and brand performance cannot be underestimated.

  • Quantify the influence of media activity on awareness, interest, consideration and conversion.
  • Near real-time reporting to the headwinds and tailwinds created by media coverage, that helps organisations to shape their response.
  • Prove the impact and effectiveness of PR & Comms on brand and business outcomes, identifying what is actually shifting the needle.
  • Audience-centric data, analysis and insights that are trusted by world-leading brands.

Metricomm reveals the power of media coverage in shaping and sustaining business success.

“This is the only media measurement approach I have ever had any value from.
It helps us really understand which PR activity is driving results and increasing
viewing audience for our key productions.”

Senior Head of Communications for Production & Global Brands,

World-renowned content studio and channels & streaming business

Insights.

We give a unique perspective and informed focus for audience-centred communication planning and evaluation, together with insights into customer experience, through our proprietary tools and expert opinion.

“The (client) account team were thrilled with the findings and more so that we could
prove (media) titles are major drivers of consumer interest and consideration.
They also praised the level of detail in the report, in their words: ‘The deck is really
insightful and so thorough – woooo!’.”

Account Director, Research and Analytics, Global public relations firm

Work.

With decades of experience and a growing body of work for a variety of leading brands and agencies, our capabilities address a wide variety of strategic and tactical challenges including reputation, awareness, perception, consideration, acquisition and retention.

Sample Analysis.

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